Sarah Smith (née Reeves) is a seasoned strategic communications and brand development leader with a distinguished career spanning tourism, political advisory, and startup consultancy. Her expertise lies in aligning brand narratives with organisational objectives to drive growth and stakeholder engagement.
Sarah was instrumental in revitalising a number of regional areas of Queensland through placemaking and brand development, enhancing the appeal of destination while fostering stronger community ties and economic development .
Transitioning to the political sphere, Sarah served as a senior advisor in federal government, where she applied her branding acumen to political communications. Her strategic approach to messaging and stakeholder engagement contributed to policy advocacy and community outreach efforts in Central Queensland.
Beyond her roles in tourism and politics, Sarah has been a catalyst for growth in the startup ecosystem. Through her consultancy, she has guided emerging businesses in crafting compelling brand strategies, ensuring that their narratives resonate with target audiences and align with market demands.
Sarah’s holistic approach to brand strategy—integrating market research, stakeholder insights, and creative storytelling—positions her as a transformative leader in organizational development. Her work continues to influence how brands connect with communities and drive sustainable growth.